The world of email marketing is huge, and businesses employ all sorts to manage and create their email marketing. But here in this post we are only concerned with one thing in particular: what being an email marketing director means, and what it demands.
Stay on top of current affairs. If you want to be an email marketing director you’ll have to. You should know what is going on in the world. From politics to wars and from schools to sports you have to have a good general knowledge of pretty much everything. The reason? It just takes one little slip up for the PR team to have a nightmare. Picture the scenario; you’re an email marketing director and you give an email the “all clear” to be sent out. Imagine if that email contained an anecdote or joke that – in light of recent events – would be considered offensive. What do you think would happen?
Manage your time and your team. This really goes without saying; in any position that requires authority you have to be organised and lead effectively.
Call the shots. Good, quick and decisive decision making means that you’ll have more time to spend elsewhere, and that you will be sensible and smart. You simply do not have the time to make bad decisions, or spend a lot of time doing so.
Skills and education. On top of all your basic requirements you’ll need to be sharp with Microsoft Office and have excellent linguistic skills. Your relationship management should be good as this is essential when dealing with customers and colleagues. You should also be familiar with search engine optimisation strategies and have impeccable writing and presentation skills. In short, to be a great email marketing director you have to excel at everything your team members beneath you are good at.
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